China a masewera makampani azipeza monga ndalama kufunafuna njira zosiyanasiyana latsopano kukula

Fuzhou - kumalankhulana phokoso ndi mosadumphadumpha chitukuko, ndi Chinese masewera makampani anali azipeza mu 2016 monga ndalama anayesa kubisa onse osiyanasiyana malonda, pamene kupeza injini latsopano kuyendetsa kukula.

makampani Policy wokonda

Council State China anapereka chikalata mu 2014 kulongosola chitukuko cha mafakitale masewera ndi kulimbikitsa mowa masewera. No file 46 wakhala ankamuona ngati chinthu chofunika kwambiri mbiri ya makampani a likuchuluka.

ndondomeko Provincial, zochokera chikalata dziko, linali litatulutsidwa pa 2015 mu zigawo zosiyana, ndi miyeso kutchula atengedwa ndi mzinda ndi County amaudindo.

The General Administration wa Sport lofalitsidwa 13 Zisanu wazaka Plan pa masewera ntchito imeneyi July, ndipo ena 22 zikalata zina Kanema kuthandiza dongosolo. Mapale kufotokoza kuti makampani masewera adzakhala upambana zankhaninkhani, 3 n'chokwana ($ 432 biliyoni) pofika chaka cha 2020. Makampani anapitiriza mtengo chikuyembekezeka kugunda gawo limodzi la GDP, ndi kumwa masewera chikuyembekezeka kugunda peresenti 2.5 la disposable ndalama pa munthu ndi ndiye .

The Program National Fitness (2016-2020) ndi Healthy China LEMBA (2030) anali chikalata chaka chino kupereka malangizo omveka bwino kwa strategy mitundu olimba nzika 'ndi thanzi ndi onse makampani masewera komanso.

Bungwe boma analozera mavuto zokhazikika za mafakitale olimba ndiponso kusangalala masewera, kupereka malangizo ngati kuti ntchito yaikulu patsogolo malangizo ake dziko chikalata ichi October.

Komanso, General Administration wa Sport, ichitikire ndi madipatimenti ena national boma, ndondomeko ndi mapulani lofalitsidwa chaka chino pa masewera yozizira, madzi masewera, aero masewera, lamapiri panja masewera ndi zina.

malamulowa zokhudza makampani masewera si akatemera wamba mu mdima; ali pa nthawi yomweyo zimathandizadi, othandiza ndi otsendereka. Awaika mapu mumsewu chitukuko cha makampani Chinese masewera mu zaka kudza.

Kukumba IP pamwamba, ndalama anapita onse

M'njira mochititsa osiyana lonse kugula mafunde chaka chatha, Chinese masewera ndalama mwakuwoneka anayamba kuchita zinthu mosamala mu 2016 ndi kufunafuna njira yabwino yochitira malonda.

China ritelo chimphona Suning Gulu amamuonera ndi 70 peresenti pamtengo mu Italy mpira wamiyendo Inter Milan, tagwirizana ofunika mayuro 270 miliyoni ($ 282 miliyoni), mwina chidutswa lalikulu la uthenga kuti utuluke mwa makampani masewera chaka chino.

Nthawiyi, chunks kunadetsa lalikulu la likulu ndi kusuntha makampani ankaganizira kuyendetsa kukwera mtengo msika wa kugwilira masewera.

China kuyamba ochezera kampani Tencent zinasaina pangano ndi FIBA, kukhala bwenzi lake pamwamba kwa zaka zisanu ndi zinayi lotsatira. The mgwirizano pakati FIBA ​​ndi Tencent zidzachitika m'minda ya ochezera, malipiro online, Intaneti kusonkhana ndi e-malonda.

Chithunzi cha mgwirizano ndi likuwonjezeka. Chinese malo chimphona Wanda Gulu wakhazikitsa mgwirizano yekha ndi FIBA ​​kwa zothandizira lonse, kuphatikizapo kugulitsa ufulu pulogalamuyo ndipo ufulu malonda padziko lonse nthawi anayi mpira World makapu, kuti 2033.

Partnerships ndi ukuyanga patsogolo m'banja komanso. Chinese e-malonda olimba Ali Sports analamulira ufulu yekha TV kwa CUBA (Chinese University mpira Association). Online kanema kampani Mphepo Sports kukodzedwa bizinesi yake kuphatikizapo CBA (Chinese mpira Association) moyo kulengeza. Zikuoneka kuti mpikisano ufulu CBA a TV adzakhala amphamvu kwambiri ndi oopsa mu 2017, pambuyo CBA kuwonjezekeredwa kampani yake chaka chino.

Wanda gulu pezani ndi Association Football Chinese kukonza mpira mpikisano China Cup mu 2017, kulonjezedwa likhale odziwika bwino gulu m'tsogolo. Nthawiyi Suning gulu anapanga ndalama yaikulu kugula ufulu TV kwa English kuyamba League, ndi Ti'ao Dongli, choikamo ufulu kwa Chinese Super League (CSL) wakhazikitsa yake pakati TV kulengeza.

Kuwonjezera pa ntchito IP, masewera ndalama anapita osiyanasiyana onse a m'madera kudutsa mafakitale. Malinga ndi chikalata kufufuza ndalama masewera ndi ndalama ndi ufulu wodzilamulira wothandizila Sports Bank, ndalama anapita ma mabwalo opareshoni, zamasewero malonda, media masewera, ojambula, thupi maphunziro ndi masewera zokopa alendo. Pambuyo kuwina ndalama, ambiri malonda startups akuyesetsa chitukuko zina mwa kukwaniritsa vuto zofunika kuwina ogula kwambiri.

Zhong Bingshu, mphunzitsi wamkulu pa University Capital Maphunziro thupi ndi Sports, anauza XINHUA kuti magwero lalikulu la likulu ndi njala maina zofanana chachikulu ndi zibonga kupanga zibwenzi, koma akaona chaka pa chaka anasintha khalidwe msika.

"A wambirimbiri likulu anathamangira ku makampani masewera, makamaka m'madera a zamtunduwu zochitika ndi zibwenzi ndi zibonga wotchuka mu 2015. Vuto limeneli ali achangu mu 2016. The ndalama ali mochuluka zomveka ndipo iwo akuganiza mumapezera ndalama. Kuwonjezera masewera osiyanasiyana pali zambiri malonda angathe kukhala olimba ndiponso kusangalala masewera, "Zhong anati.

'Sports +' chuma

Cross-makampani kusakanikirana ndi imodzi mwa mbali odziwika a makampani Chinese masewera amene kukodzedwa msika ku minda ya zokopa alendo, chikhalidwe, maphunziro, chithandizo, ndipo ochezera. Kukula kwa makampani onse salinso kwagona mozungulira monga zochitika okha; madera atsopano kukula kuthekera ndi kutsegula njira zatsopano. njira izi mogwirizana mtanda makampani amatchedwa 'masewera +' mwayi.

Tengani masewera + zokopa alendo monga chitsanzo chimodzi. anthu miliyoni 3.38 ankagwira ena 311 zamasewero ku Jan kwa April chaka chino, wonyeketsa okwana biliyoni 11.9 n'chokwana ($ 1.7 biliyoni) mu magalimoto, mauthenga, mahotela, Catering komanso zinthu zina.

Official CSL deta limasonyeza kuti pafupifupi omvera kukula pa masewera nyengo anali 2,000 kuposa mu 2015. Kuwonjezera kuonera masewera moyo, koposa mafani akuona masewera kudzera intaneti. mumaganiza ofanana zikuonekera mu mpira, volebo ndi tennis tebulo.

The 'masewera +' malonda likusowa kugonjetsa zofooka zake panthawi imeneyi oyambirira a chitukuko. Ambiri masewera makampani amalephera kusangalala ndondomeko ŵakwenera msonkho ndi ena malamulo a pachilumbachi ndi kwanthawi utsalira chitukuko cha mafakitale.

Sports ocheza nawo, ndipo ambiri mwa sizinachitike kusintha n'kusanduka ziwalo omwe si a boma, ndi dzanja ofooka kusewera kukhala makampani. Pakali pano, kupanda zomangamanga masewera akadali vuto lalikulu m'mizinda yambiri.

Kupita patsogolo, akatswiri makampani kuti bizinesi masewera, monga kumene kuwuka nyenyezi mu chuma China, pamafunika chipiriro ndi khalidwe atauzidwa ndi kafukufuku zikuluzikulu msika m'malo njuga ndi ndalama zambiri likulu pofunafuna bwino mwamsanga ndi ubwino n'kamodzi.


Post nthawi: Jul-26-2018
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